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ideation...

COPY COMBINE TRANSFORM

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What is the aim?

This method involves taking existing ideas and changing them through a three-step process to come up with new things. 

copy transform combine.jpg
The technique

1. Start with an idea that already exists - an example might be a greenhouse - lightly sketch it out as you know it
2. Transform it in some way - for example make it smaller, or take half of it away, or make it taller
3. Now try combining it with something else - for instance a bench

copy transform combine.jpg

In the example above, you now have a mini greenhouse that doubles as a bench for outdoor seating and growing in a small patio garden... something you would probably never have come up with otherwise. 

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